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RetroCraftSmart. Beautiful. Things

Privacy Policy

Last updated 30 September 2026

This policy explains what personal information we collect when you use this website or order from us, why we collect it, who we share it with and the rights you have. We collect only what we need to make and deliver your order.

1. Who is responsible for your information

Veneko Ltd, trading as RetroCraft, is the controller of your personal information under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Veneko Ltd, trading as RetroCraft, registered in England and Wales under company number 17109362.

Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ

Email: hello@retrocraft.co.uk

2. What we collect and why

We collect information you give us through our forms, by email or when you order, and a small amount of technical data.

PurposeInformationLawful basis
Replying to your quote request or enquiryName, email, phone, company, project details, artworkSteps before entering into a contract, or our legitimate interest in responding to enquiries
Preparing your proof and making your orderOrder details, artwork, delivery addressPerformance of a contract
Taking payment and keeping accountsBilling details, order history (card details are handled by our payment provider and never stored by us)Performance of a contract; legal obligation
Delivering your orderName, delivery address, phone numberPerformance of a contract
Sending a sample packName, postal address, emailOur legitimate interest in responding to your request
Keeping the website secure and workingTechnical data such as IP address and browser type, held briefly by our hosting providerOur legitimate interest in running a secure website

We do not send marketing emails unless you have asked to receive them, and you can unsubscribe at any time. We do not sell your information, and we do not use it for automated decision-making or profiling.

3. Who we share it with

We share your information only with the organisations that help us run our business, and only what they need:

  • Our production workshop and production partners, who receive your artwork, order specification and, where they dispatch directly, your delivery details. Our own workshop is operated by RetroCraft in South Africa; some cap orders are produced by a partner manufacturer.
  • Our website host (Vercel Inc.), which serves this website and processes technical data.
  • Our order management system, hosted on servers in London, United Kingdom.
  • Our payment provider, which processes card payments. We never see or store your full card details.
  • Couriers, who receive your name, delivery address and phone number to deliver your order.
  • Our accountants and professional advisers, and authorities such as HMRC where the law requires.

4. International transfers

Some of these organisations are outside the United Kingdom, including our workshop in South Africa and our website host in the United States. Where your information is transferred to a country that the UK does not recognise as providing adequate protection, we put appropriate safeguards in place, such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses. You can ask us for a copy of the safeguards that apply.

5. How long we keep it

  • Enquiries that do not lead to an order: up to 24 months, so we can help if you come back to us.
  • Orders, invoices and payment records: six years after the end of the financial year, as UK tax law requires.
  • Your artwork and approved proofs: for as long as you are a customer, so repeat orders match exactly. Ask us and we will delete them sooner.
  • Technical logs held by our hosting provider: a short period, typically no more than 30 days.

6. Your rights

You have the right to:

  • ask for a copy of the personal information we hold about you;
  • ask us to correct information that is wrong or incomplete;
  • ask us to delete your information, where we no longer have a reason to keep it;
  • object to, or ask us to restrict, how we use your information;
  • ask us to transfer information you gave us to another organisation;
  • withdraw any consent you have given, at any time.

To use any of these rights, contact us using the details in section 1. We will respond within one month. There is normally no charge.

7. How we protect it

This website is served over an encrypted connection (HTTPS). Access to customer information is limited to the people who need it to handle your order, and our systems are protected by access controls. No method of transmission over the internet is completely secure, but we take reasonable steps to protect your information.

8. Cookies

This website does not use tracking or advertising cookies. See our Cookie Policy for the small amount of information stored in your browser to make the basket work.

9. Complaints

If you are unhappy with how we have handled your information, please contact us first so we can put it right. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection, at ico.org.uk or on 0303 123 1113.

10. Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last changed.